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You Made A Mistake: Is It Time To Act?
If you manage an email marketing program long enough, you’re bound to make a mistake at some point. As Forrest Gump would say, “It happens.” Recently, I received email from two different senders, each...
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Cultivating your email drip campaign
With spring in the air now, many people will begin their yearly routine of yard work and gardening. Just as it takes a proper (and variable) combination of elements to germinate a seed, your email...
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The Email Newsletter 3-Course Meal
An email newsletter (aka e-newsletter and eNewsletter) is often the cornerstone of an email marketing program. They are often used by companies to inform and educate their readers on various subjects...
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Keep Your Email Messages in the Strike Zone
There was a time when I was, indisputably, the most feared pitcher in my small town Little League—for all the wrong reasons. Let’s just say that if you were within three feet of home plate, you had...
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